Marketing, advertising & media intelligence
MediaWorks' Hal Crawford on the death of quality journalism, making money from news and standing out on social media
A news chief claiming that the phrase 'quality journalism' should be left to die was always going to spark a bit controversy—even more so when ...
Nearables, hearables & wearables: Wayne Pick on how brands can benefit from the rise of three major tech trends
For innovation to be successful, it needs to solve problems and make life easier. Wayne Pick believes there are three major tech trends doing just ...
TVNZ-NZ Marketing Awards 2015: Mitre 10 keep calms and gardens on
Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre ...
TVNZ-NZ Marketing Awards: Data Insight turns research into revenue
Following the global financial crisis, mortgage lenders sought to introduce more stringent lending criteria. But rather than viewing this as a problem, Data Insight saw ...
TVNZ-NZ Marketing Awards 2015: The Edge changes from a channel to a brand
The modern radio audience has become divided, with streaming services and websites flooding onto the market. The Edge knew it needed to keep up, so ...
TVNZ-NZ Marketing Awards 2015: Refresh Renovations' marketing skills help build a big business
While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the ...
TVNZ-NZ Marketing Awards 2015: Westpac flies sky-high with Airpoints
Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in ...
Rookie Marketer of the Year 2015: Sam Forrest brings new energy to Frucor
Sam Forrest has quickly moved up the ranks at Frucor, establishing himself as one of the most promising performers in the industry. And if the ...
TVNZ-NZ Marketing Awards 2015: Slingshot conducts a facelift with utility
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the ...
TVNZ-NZ Marketing Awards 2015: Land Rover, the cupid of car brands
This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to ...
Marketer of the Year 2015: Jules Lloyd-Jones' grocery sorcery
With a career spanning almost 25 years at some of New Zealand’s biggest and best brands, Jules Lloyd-Jones, group brand director at Foodstuffs NZ, has ...
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!
©2009–2015 Tangible Media. All rights reserved.